An email newsletter to send to subscribers, part of a multi-channel marketing campaign to educate and incentivise women on their rights in their workplace regarding painful periods.
The tone of voice was to sound warm, compassionate and direct them to the page on the website where they can read more about their rights.
| To | Nūva Community |
| Subject A | You shouldn’t have to pretend you are fine when you’re in pain |
| Subject B | We see you, no one should have to hide their pain at work |
| Dear {First Name} This is you: at work, in pain, pushing through the day not because you want to, but because you feel you don’t have a choice. When you’re experiencing painful or heavy periods, asking for time off or reasonable adjustments at work can feel daunting. Even starting the conversation with your manager can seem like a nerve-wracking chore.There’s the fear of being judged, called lazy, dramatic, or unprofessional. You sometimes feel you will be misunderstood or worse, penalised, especially when your pain is invisible to everyone else. But here’s what you may not know: You have rights. And you deserve to know and use them. Rights like Taking paid sick leave. Getting a reasonable adjustment to help with your job. We’ve created a clear guide to help you understand your legal rights at work when you’re dealing with painful or heavy periods and what support you can reasonably expect from your employer. This is your permission to stop suffering in silence and your starting point to advocate for your health with confidence. “Know your rights at work when you have a painful or heavy period,” because no one should have to pretend they’re fine when they’re in pain. Warm wishes,  | |