Nuva Launches “Sexual Health as Skincare” Campaign: Offers Free Fertility Testing to 500 Women Across Africa.
For Immediate Release/ 10th May 2026
LONDON, United Kingdom, May 10, 2026 – In a move to redefine how women approach reproductive wellness, digital health innovator Nūva, a startup in London, today announced a groundbreaking project to provide free sexual health testing for women across key regions in West and East Africa in its action to reach underdeveloped countries.
Launching just ahead of World Infertility Awareness Month, the campaign challenges the narrative around screening with a core message: “Your morning routine protects your face, but self-care goes deeper than your skin.” The initiative aims to dismantle the two biggest barriers to women’s health: financial strain and social stigmatisation.
Turning Passive Awareness into Active Protection “While education is vital, action is transformative,” said Lulu Abna, CEO of Nuva. “From surveys conducted on the streets of Lagos, Accra, and Nairobi, we found that cost is a primary bottleneck preventing women from getting tested. Equally powerful is the fear of judgment. By framing screening as routine self-care, just like skincare, we are removing the shame.”
A Month of Impact: June 2026 Nuva is partnering with the Malp Medical Centre to roll out a comprehensive month of action. The campaign will run throughout June 2026, delivering tangible healthcare support including:
Direct Access: Free consultations and fertility testing for the first 500 women to register via the Nuva app.
Expert Access: A series of expert-led webinars and live Q&A sessions featuring doctors and women’s health advocates to answer private concerns.
Education: In-app content deep-diving into hormonal health, fertility awareness, and reproductive longevity.
Community: A storytelling series highlighting real women taking charge of their sexual wellness journey to de-stigmatise the conversation.
Bridging the Access Gap: The campaign is designed to reach women across the spectrum of health literacy. For the health-conscious, it provides a convenient check-up; for the underserved, it offers a gentle, non-judgmental entry point into the healthcare system.
The Nūva App serves as the digital navigator for the campaign. Users can download the app to:
Locate the nearest free testing site.
Secure one of the 500 free consultation slots.
Access pre-and post-test educational resources.
“We envision a future where cost never dictates a woman’s access to preventative care,” added Abna. “We urge all women to download Nūva today and take this critical step for their well-being.”
The Nūva app is available for free download on the Apple App Store and Google Play Store.
About Nuva Nuva is a leading health technology company dedicated to creating accessible digital health solutions for women, with a focus on underserved communities. Our mission is to promote health literacy and improve global well-being. Our flagship platform, Nūva Plus, facilitates access to essential health services and educational resources.